What should the chain owners do regarding the administrator of Facility A after the opening of a new competitor?

In the context of the scenario presented, seeking a new administrator for Facility A can be a strategic move in response to the opening of a new competitor. The administrator plays a crucial role in managing operations, enhancing resident satisfaction, and driving occupancy levels. If the current administrator is not equipped with the skills or strategies necessary to effectively contend with increased competition, it may be beneficial to bring in someone with fresh ideas and strong marketing acumen to navigate the new landscape.

An effective administrator is vital for promoting the facility's strengths and addressing any weaknesses that could be exacerbated by competition. They can help reassess the facility's value propositions, improve service delivery, and create innovative solutions to attract and retain residents. Consequently, aligning leadership with the pressing challenges posed by the competitor can lead to better occupancy rates and improved overall performance of the facility.

The other options, such as continuing with the current admissions strategy or ignoring the new competitor's impact, may not adequately address the reality of a competitive market and could lead to declining occupancy and financial issues. Implementing aggressive marketing strategies is a positive initiative, yet without strong leadership and direction from a capable administrator, such efforts may be ineffective.